The subscription economy has grown by over 300% in the last 5 years, yet models that allow for consumers to pay for what they use and experience, rather than own things outright, are still curiously rare in many categories.
Should we incentivise people to commute to work, and how it could help us make better marketing decisions
Many leaders are contemplating how to deal with a workforce that is understandably tired and fragile, while at the same time demanding they get back to the office so they can start to rebuild a sense of collective endeavour. And while employer and employee will no doubt continue to barter with their sticks and carrots, perhaps there is a role here for some kind of third party intermediation too.
