You can always refine your plan as you go along, but putting tactics before strategy will always put cart before horse, with somewhat predictable results.
Why taking those marketing blinkers off is so damn hard
Marketing in a recession, again
In 2007, as the banking crisis began to reveal its ugly teeth, Haruna McWilliams and I published a paper on why clients should continue to spend during an economic downturn. Since then, we’ve had reams of IPA data and a global pandemic to deal with. As we stare down the barrel of an inflation fuelled downturn, I looked back at the article Haruna and I wrote 14 years ago to see if anything was still valid for the road ahead.
The joy of use and the value of ownership
Get promoted quicker or grow your clients faster - what would you choose?
Everyone has a plan until they get punched in the mouth
Should we incentivise people to commute to work, and how it could help us make better marketing decisions
Many leaders are contemplating how to deal with a workforce that is understandably tired and fragile, while at the same time demanding they get back to the office so they can start to rebuild a sense of collective endeavour. And while employer and employee will no doubt continue to barter with their sticks and carrots, perhaps there is a role here for some kind of third party intermediation too.
Clean hands can spread kindness too
Was great to work with Laura Chapman and Lisa Wrake of Two Bird Brand Collective on this important initiative for the United Nations. Kindness is contagious as well, and unlike Covid-19 you can see actually see it. We can all have a part to play #kindnessiscontagious #spreadkindness
